Pluck came to life with one big goal in mind: to bring women stylish, feel-good fashion that doesn’t cost a fortune—or fall apart after one wear. When we opened our doors in fall 2022, we made ourselves a promise: to always remember why we started this in the first place.

Before Pluck, we kept running into the same thing—cute, trendy pieces that barely made it through the washing machine, or well-made basics that felt… kind of boring (and way out of budget). It felt like we were always having to choose between quality, personality, and price.

So we created Pluck to change that. We’re here to offer clothing that’s as fun as it is functional—pieces you’ll want to wear over and over again, made to last and priced to love.

Shop with us online anytime or stop by our store Tuesday through Saturday from 10–5. We’d love to help you find something you feel amazing in!